Facebook Ads Account Reinstatement Case Study: Restoring a Wrongfully Blocked Advertising Account for a Music Industry Professional

The client is a music industry professional whose commercial model relies heavily on Meta advertising to promote releases, events, and strategic partnerships. Paid campaigns are central to audience engagement and contractual deliverables tied to release schedules.

Client identities and specific factual details are intentionally anonymised. As a firm of lawyers, CCLEX does not disclose client names or identifying information, in accordance with professional secrecy and lawyer–client privilege.

The Facebook Ads account was blocked following automated detection, accompanied by a generic policy-violation notice. Initial in-platform appeals produced no substantive feedback, and the review process stalled.

The business impact was immediate. Campaigns for an upcoming release were halted, visibility dropped, and partner expectations were placed at risk. The situation required structured intervention rather than repeated, unstructured appeals.

Chetcuti Cauchi approached the matter through a policy-anchored and procedurally disciplined strategy.

Rapid Compliance Triage

We conducted a comprehensive review of account history, campaign assets, billing records, verification artefacts, and prior moderation flags. Content-related issues were separated from identity, billing, or security concerns to avoid conflating enforcement grounds.

Policy-Mapped Evidence Dossier

We prepared an evidence matrix mapping each disputed asset or action to relevant platform policy clauses. For every item, we documented purpose, audience, compliance rationale, and any corrective measures already taken.

Appeals were drafted in neutral language, presenting chronology first and policy alignment second. Argumentative framing and surplus narrative were removed to enhance clarity for reviewers.

Structured Escalation

Escalation was pursued only where new, material evidence could be provided, such as revised creatives, clarified targeting logic, or updated verification documentation. Parallel tickets and duplicate submissions were avoided to preserve procedural credibility.

Post-Reinstatement Governance

Following reinstatement, we implemented a pre-flight compliance checklist for advertising creatives, assigned internal approval roles, and established a moderation log to consolidate any future notices for efficient resolution.

Advertising privileges were reinstated following the structured appeal and escalation sequence. Campaigns resumed in alignment with the client’s release schedule, stabilising audience engagement and downstream contractual obligations.

Governance controls reduced the likelihood and operational impact of future automated enforcement events.

Specific dates, spend bands, and response timelines are omitted unless client consent is recorded.

Automated False Positives

Legitimate advertising content can be captured by automated moderation systems, particularly during high-volume promotional cycles.

Mitigation: Maintain a ready-to-submit compliance dossier aligned to platform policy text and supported by business legitimacy documentation.

Escalation Fatigue

Multiple unstructured appeals can delay or weaken outcomes.

Mitigation: Escalate in a single procedural thread, adding only new and material evidence at each stage.

Policy Evolution

Platform rules evolve and may be interpreted dynamically.

Mitigation: Periodically update compliance checklists and maintain a structured moderation log to refine internal controls.

Our team provides specialised legal support for businesses affected by digital platform suspensions, hacking incidents, and content governance issues. Whether you're a retailer managing brand pages or a professional operating on Meta platforms, we offer discreet, strategic solutions to help you restore access, protect your reputation, and safeguard your digital operations.