Protect your brand : : Make your mark : : The Executive Journal (2008)

Investing hard-earned money in marketing a brand is something we are all familiar with.  However, many times we place trademark (TM) planning and protection on the backburner until, one fine day, we are smacked with a third party suit for trademark infringement...or a competitor enters our market with an identical or similar tradename.  It is only then, with the benefit of hindsight, that we realise the importance of good brand planning and trademark protection.  Problems faced by many include domain name squatting; similarity marks that cause confusion, and infringement of previously used but non-registered TM's.